Keyword Research

There is a complete science involving the selection of targeted keywords. You need to think from a user’s point of view as well as keep inside the market loop. Important questions in this domain are:

    What kind of keywords are being searched by users?

    What kind keywords are used by your competitors?

    Using web analytics, which keywords will be most effective?

Title Tag Optimization

The title tag of the document needs appropriate keywords which are most often searched by user. For example, a typical user will never write ‘Please tell me something about electric cars in Miami’. S/he will abruptly write ‘electric cars Miami’ or ‘electric cars south florida’. You have to modify your webpages according to the thinking of the user. Only then will you be able to enjoy good rankings.

Meta Description Optimization

Meta tags are hidden elements of an HTML document. They are known to provide content information to search engines. The Meta description is available in the form of snippets – short words which help SERP (search engine result page) find relevance to searched queries. If a match is matched, your website will enjoy higher rankings.

Header Tag Optimization

Almost 80% of all titles of web pages, coming on the first page result of Google use heading H1. These headings also employ the use of symmetrically aligned keywords which are distributed throughout the desired content. However, it is not a hard and fast rule. Depending upon the data obtained from your website, you may require a blend of different headings to make your website outshine your competition.

Image ALT Tag Optimization

Search engine crawlers rely on an image’s alternative tag to navigate the website. For some reasons, if an image cannot be displayed, the ALT tag clarifies in the form of text about the description of an image. Inside the ALT description, one has to describe the image by writing words. The words used should be of good vocabulary and free of error mistakes to have the maximum impact upon web crawlers.

Interlinking

The technical technique employs the use of different webpages, all connected with one another. You might not think of it as a big deal, but it is an integral part of site optimization. Bots value the unity of interlinked webpages. By interlinking, a user is more prone to easily navigate through your website and to carry out effective promotional campaigns, simply highlight the text and it will gain more attention. Anchored keywords and link juicing are side products of interlinking, both playing a vital role in search engine-based rankings.
 

Sitemap Creation

A sitemap is an XML file, which contains all the URLs of your website’s individual webpages. Think of it as an archive of all your internet URLs. The important part is that the file should be easily discoverable by crawlers. The crawlers follow the links, present inside the file, so that they don’t miss any of your webpages, making all your webpages discovered by users across the globe.

Robots.txt File Creation

The robots exclusion protocol is a text file which guides your web crawlers about visiting and not visiting particular web pages of your websites. The problem with search engine crawlers is they tend to take a while to crawl upon all of them, leading to your negative rankings. So optimization at this point is necessary.

Canonical Tag Implementation

Say, your website employed a good content writer and wrote good content. You try to reuse the content on different pages, but your website’s ranking might get affected because the judge here is not human. It is computer – bots which might not be able to tell a difference between original and the copy. A canonical tag is an HTML element which prevents such type of issues. It explains the bots the reused content represents a master copy of your page.

Structured Data Implementation

Analyzation is a tedious process, even for computers. When a search engine bot visits your website, it may spend a good deal of time, studying contents and then place you somewhere. What if your website data is to take a structured approach, through which it would take less time to make a bot understand about your website’s features? Structured data implementation is also recommended because it enables special result features like priority-based image result etc.

404 Error Fixtures

Sometimes you move or delete a webpage. The 404 errors arise when server has been found but the particular URL has not been found. Bots don’t know where to go – which URL to hop on to? Upon not knowing what to do, your action returns an error ‘404’. Our team has talented ‘link juice’ preservers – coders who minimize such type of errors. They also apply the 301 strategy to link every page to the main page.

301 Redirection Setup

This is the solution to the famous 404 problem. The 301-redirection method involves giving a new direction to bots, when they search a webpage. Redirection is achieved by working inside a text editor. 301 saves your older page rankings as well as prevent the problems, related with duplicate content.

Google Webmaster Tools Account Setup 

Google provides a set of tools to you – YES YOU!

But to gain insight upon the important flow of data, you need to set up your Google Webmaster Tools account. Webmaster tools give you the option to balance Google’s parameters, as to how the search engine will see your website. If done all alone, it is very difficult to get your account verified. Fortunately for you, our team will setup everything for you. In other words, you will be saved from stress and gain ready made insight from privileged tools.

Google Analytics Account Setup

Like Google Webmaster, Google Analytic is a bunch of tools which provide real time analysis of your website. You will get to know about people from different regions, of different genders and age groups, visiting particular products as well as time spent by them on specific webpages.